Move as One.
When your brand has outgrown the story you tell about it, we find the one true story underneath.
We are Cheerleader Agency, the European Category Design Studio. One that takes category strategy all the way into brand, design, and market impact.
If this is on your mind, let’s get to work together.
From concept to category.
One Move cases
A category isn't found in a brainstorm.
Our Solutions
The challenges we tackle together
You have a good product. Your customers are happy. But every new conversation starts with explaining — and the explaining takes too long. The story doesn’t land the way you mean it. Not because the product isn’t good enough, but because the context is missing: the frame that tells people why your solution is exactly the right one. Does this sound familiar?
- Why doesn’t the market immediately understand what we do?
- How do we stop explaining and start convincing?
- Why does our positioning sound like everyone else’s?
- How do we find the words that truly resonate with our customers?
- What’s the story that works for us — even when we’re not in the room?
- How do we differentiate without losing ourselves?
- How do you know when your positioning is right?
You’re growing. But it’s not happening by itself. Every new client conversation costs more energy than it should. The pipeline moves, but slowly. Your team works hard, but it feels like rowing upstream. That’s rarely a sales or marketing problem. It’s a positioning problem. When the market doesn’t understand what you do better, every conversation becomes a battle for conviction. Does this sound familiar?
- Why does new business cost us so much time and energy?
- How do we break through the ceiling we feel now?
- What’s holding back our growth when the product is good?
- How do we make the right clients find us — instead of the other way around?
- What choices do we need to make to scale faster?
- When do we become the obvious choice in our segment?
- How do we build momentum instead of forcing it?
Ask five people on your team what you do and you’ll get five different answers. The original story was never really documented. It lives in the founder’s head, but doesn’t scale. Every new employee, every new channel, every new conversation adds noise. Until the brand becomes a mosaic instead of a statement. Now it sounds like everyone else.
That’s not a communication problem. That’s called Signature Corrosion. Does this sound familiar?
- How do we make sure everyone tells the same story?
- Which story should the founder no longer have to tell themselves?
- How do we make our positioning concrete for the whole team?
- What’s the difference between a brand book that works and one that collects dust?
- How do we align sales, marketing and leadership on one story?
- When is our story strong enough to work without us?
- How do we keep the story consistent as we grow fast?
You’re good at what you do. Your clients know it. Your colleagues know it. But the market — the people who don’t know you yet — don’t see it. You’re being underestimated, overlooked, or compared with players who aren’t nearly as far along as you are. That’s not modesty. It’s a visibility problem. Authority isn’t something you have — it’s what the market attributes to you. And that requires a different strategy. Does this sound familiar?
- How do we become seen as the authority we already are?
- Why are we being compared to players we’ve long since passed?
- How do we build credibility with people who don’t know us yet?
- Which story positions us as a leader in our domain?
- How do we translate our expertise into a position the market recognises?
- What makes clients choose us without us having to prove ourselves?
- How do we go from undervalued to inevitable?
Most brands fight for attention within an existing category. You want something different: to define a market that doesn’t exist yet, or that exists but has no name. That’s not just ambitious — it’s the smartest move a founder can make. Because whoever defines the category also sets the rules. But it requires a different strategy than positioning. It requires category design. Does this sound familiar?
- How do you define a category that doesn’t exist yet?
- What makes us the only logical choice in our segment?
- How do you condition a market that doesn’t yet understand your solution?
- How do you build a story that attracts investors, clients and talent?
- When are you ready to claim a category?
- How do you become the reference point in a market you defined yourself?
- What’s the difference between a niche and a category?
Built something real, but the market still can't place you?
Let's find the one line of thinking that changes that.
Rather first know what your brand really needs ?
You don't have a messaging problem.
Our workshops
Insight. Engagement. Clarity.
We don’t deliver a strategy document and go home. We work through it together, so the clarity sticks. Depending on where you are, we run focused sessions to unlock what’s stuck.
Category workshop
How our category workshop helps you create a new market category.
Fuel for thinkers
Sharp thinking for brands that won’t settle
Curious to know more?